At Happy Beauty Co., we believe that happy looks good on everyone and that everyone should have access to quality beauty at great prices. We’re here to challenge the rules of beauty and prove that you don’t have to break the bank to find a look you love.

We pride ourselves on offering a wide selection of global beauty brands. Whether you’re looking for K-beauty, an American brand or something up-and-coming or tried-and-true from Japan, England, Australia, China, Spain and more, you’ll find it here!

We offer makeup, skincare, fragrance, bath & body, nail products, hair products and more – with an emphasis on the more. Offering on-trend products and accessories from popular K-beauty brands and other countries across the globe, you’re sure to find something you’ll love at Happy Beauty Co.

Happy Beauty Co. is all about spreading the bliss of beauty, something that we feel is best done in person. All our products and experiences are in-store only to make sure that you have the most personalized service possible. Click here to find your nearest HBCO location.

We sought to create your ultimate happy place where you can discover fun and affordable beauty products and accessories. While there are so many ways to explore the store, these are a few of our must-see stops:

• Scent tower – where you can shop for fragrances based on scent profile
• Employee picks – nobody knows beauty better than them!
• Bonus Bliss Machine – sampling has never been more fun
• Photo opp – whether you’re making a purchase or not, don’t forget to take a fun pic to commemorate your visit!

We strongly believe that beauty is for everyone, which is why we try to offer high-quality products at affordable price points. With thousands of beauty products and accessories priced at $9.99 and under, we’re confident you’ll be able to find something you love without breaking your budget.

We’re here to make free samples even happier. For every $25 spent in-store (pre-tax), you’ll receive one Bonus Bliss, which is an exclusive HBCO currency that can be used in our Bonus Bliss Machine to redeem for the free deluxe-sized sample of your choice.

We recognize that shopping for new beauty products can sometimes feel overwhelming and want to take the stress out of the equation. Our beauty quiz provides you with a persona and a customized regimen of products you’ll find at your local HBCO that you can use to recreate the featured look. Take the quiz here.

Sometimes things just don’t work out, we get it. We always hope you’ll love everything you purchase at Happy Beauty Co., but if for some reason you don’t, make sure you keep your receipt so you can return your products in-store. An original receipt dated within 30 days of purchase is required for a refund or exchange. All refunds will be made to the original form of payment.

We’re always working on more ways to share the bliss of beauty, so keep an eye out on our social channels: @_happybeautyco on Instagram and Happy Beauty Co. on Facebook.