At Happy Beauty Co., we believe happy looks good on everyone—and that quality beauty should be accessible to all. We’re here to challenge old-school beauty rules with a curated mix of indie brands, K-beauty favorites, and everyday essentials that deliver great results without the high price tag.

Our assortment blends indie innovators, beloved K-beauty staples, and top-rated global brands from around the world. Whether you’re searching for something new or a cult favorite, our shelves are filled with high-quality formulas designed to deliver results without the premium markup.

From makeup and skincare to haircare, fragrance, tools, and all the fun extras—you’ll find a little bit of everything here. We’re all about trending K-beauty, indie must-haves, and global picks that make exploring beauty feel exciting every time you visit.

Yes! We consider ourselves a K-Beauty destination!  We carry a curated mix of K-Beauty must-haves known for their amazing results, innovative formulas, and unbeatable value. We’re constantly finding fresh, can’t-miss brands to add to our shelves, so there’s always something new (and fun!) to discover in store.

Absolutely! We are the Indie Brand Headquarters!  We love showcasing indie brands that bring fresh ideas, high-quality ingredients, and that extra-special charm you won’t find everywhere. We’re constantly finding new gems to share, so our shelves stay full of exciting surprises.

Not yet! For now, the full Happy Beauty Co. experience lives in our stores—where you can touch, try, swatch, and discover everything in person. Stay tuned… exciting things are coming.  Click here to find your nearest HBCO location.

Think of our stores like a beauty playground—colorful, interactive, and packed with happy moments. Some can’t-miss stops include:

• The Scent Tower: Find your vibe by fragrance family.
• Employee Picks: Our beauty-obsessed team highlights their current faves.
• Bonus Bliss Machine: A little surprise + delight never hurt anybody.
• Photo Op Corner: Capture the happy while you’re here!

We strongly believe that beauty is for everyone, which is why we try to offer high-quality products at affordable price points. With thousands of beauty products and accessories priced at $9.99 and under, we’re confident you’ll be able to find something you love without breaking your budget.

Bonus Bliss is our way of making sampling way more fun. Earn one Bonus Bliss for every $25 you spend in-store (pre-tax), then head to our Bonus Bliss Machine to redeem a deluxe-sized sample of your choice. Tap, drop, and enjoy the surprise!

Beauty shopping doesn’t have to be stressful. Our Beauty Quiz gives you a custom beauty persona and a curated regimen built from products at your local HBCO. It’s your shortcut to discovering looks you’ll love—and feeling confident recreating them. Take the quiz here.

Definitely. Whether you’re shopping for a beauty beginner or a total trend-lover, our Beauty Advisors can help you find exactly what you need. They’ll work with your budget, the recipient’s style, and our curated in-store selections to help you pick out the perfect gift.
We also offer physical gift cards in-store—perfect for anyone who loves exploring and discovering beauty at Happy Beauty Co.

Sometimes things just don’t work out, we get it. We always hope you’ll love everything you purchase at Happy Beauty Co., but if for some reason you don’t, make sure you keep your receipt so you can return your products in-store. An original receipt dated within 30 days of purchase is required for a refund or exchange. All refunds will be made to the original form of payment.

Want more Happy Beauty Co.? Come visit us in store or follow us on social for new drops, events, and all the fun things we’re up to. Keep an eye out on our social channels: @_happybeautyco on Instagram, @_happybeautyco on Tiktok, and Happy Beauty Co. on Facebook.